Welcome to Unconventional
We are a marketing and brand advisory + implementation company built for brands that need outcomes, not just output.
We work with brands across their lifecycle - when decisions around strategy, creative or production need to be rooted in real-world problems and opportunities - and help bring alignment between business goals, brand intent and execution.
Our role is simple:
* ask the right questions early,
* stay involved through implementation so those decisions actually translate into work that matters,
* help make better decisions and co-own accountability,
* and bring all types of execution capabilities on-call.
We plug in alongside internal teams and agencies, or assemble the right talent when gaps exist - always modular, always need-based, always-on and always available.
Unconventional is built on a zero-kickback, zero-commission model. No hidden incentives. No padding. No theatre.
Just independent thinking, accountable implementation, and work that stands up to scrutiny - internally and externally, anytime.

22+ years of Brand Marketing and Advertising experience across categories such as FMCG, BFSI, IT & Telecom, Automobile, Health & Personal care, Confectionery, Hospitality/QSR and Retail; working with cross-functional and cross-cultural teams from India and many other countries around the world such as US, UK, Europe, Middle East, Pakistan
22+ years of Brand Marketing and Advertising experience across categories such as FMCG, BFSI, IT & Telecom, Automobile, Health & Personal care, Confectionery, Hospitality/QSR and Retail; working with cross-functional and cross-cultural teams from India and many other countries around the world such as US, UK, Europe, Middle East, Pakistan, Sri Lanka, Singapore, Thailand and Malaysia.
A proven track record of driving business outcomes and creative excellence together with expertise in Marketing Strategy, Brand & Communication Strategy, Social Media, Integrated Campaign & Project Management and Third Party Negotiations.
Experience includes leadership positions at some of the biggest corporates/agencies in India such as Aditya Birla Capital, JWT, Ogilvy, McCann, Leo Burnett and Sapient Nitro; leading brand management for both international and local brands like Glaxo SmithKline, Nestlé, P&G, Airtel, Aircel, Telenor, British Airways, General Motors, Jeep, Isuzu, Bajaj Auto, Bridgestone, Healthians, PhonePe, Perfetti Van Melle, KFC, DuPont, Mother Dairy, MetLife, National Skill Development Corporation, Lava Mobiles, DS Group and DLF India.

An expressive storyteller, celebrated film-maker and an award-winning Director and Cinematographer, Achyutanand Dwivedi has don multiple hats and won many accolades in his creative field for over 19 years.
In 2009, he won a Mofilm contest at the Cannes Lions for a Vodafone commercial and in 2016, he won the Cannes Lions for a 90-second fi
An expressive storyteller, celebrated film-maker and an award-winning Director and Cinematographer, Achyutanand Dwivedi has don multiple hats and won many accolades in his creative field for over 19 years.
In 2009, he won a Mofilm contest at the Cannes Lions for a Vodafone commercial and in 2016, he won the Cannes Lions for a 90-second film ‘Internal Fight’. Then, in 2017, he won the Best Adventure Film at the Toronto Beaches Film Festival for a documentary ‘It’s Not About The Cycle’. In 2019, he also won the third place at Cannes Film Festival in the Talents section for his first Vertical film “Seed Mother”. And most recent award won by him in 2021 is the National Award for ‘Knock Knock Knock’ in the Non-Feature Film category as a Cinematographer. He also produced and directed a music video for an online competition hosted by The Panics – an Australian Indie Rock band. The film won the first prize and is now the official music video for their single ‘Lonely Road’.
He has been a part of renowned organizations in Media and Entertainment industry like Sony Entertainment Television (Indian Idol), McCann Commonwealth, DDB Mudra Communications, News18 Networks, etc.
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