Why Unconventional - The Problem of Passion

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Lastly, we unravel the third layer of problems plaguing the traditional/conventional agency setups - PASSION.

At Unconventional, we believe that passion is not merely a desirable trait; it is the lifeblood of creativity and innovation.

Traditional/conventional agency setups, burdened by rigid structures and outdated models, struggle to foster and sustain passion among their teams. The constraints of retainer-based revenue models and the perpetual race to maintain profit margins force these setups into a relentless and mechanical pursuit of volume efficiency, often at the expense of the very essence that fuels outstanding work - passion.

Passion cannot thrive in an environment where talent is overworked, under-appreciated, and constrained by bureaucratic limitations. In the traditional/conventional agency setups, the focus on squeezing maximum output from limited resources leads to burnout and a sense of disillusionment among creative minds.

Annual appraisals, the way they are done in traditional/conventional agency setups, often fail to recognize and nurture individual passions. The cyclic nature of these evaluations tends to prioritize conformity over creativity, stifling the very spark that makes individuals stand out in a crowd.

Furthermore, the gap between the diverse and evolving talent & skillsets needed by Clients and the fixed talent pool of the traditional/conventional agency setups, exacerbates the passion problem. When creative professionals find themselves working on projects that don't align with their expertise or interests due to resource constraints, it saps their enthusiasm and dampens the innovative spirit that Clients seek.

At Unconventional, we acknowledge the profound link between passion and exceptional results. Our model is meant to liberate talent from the shackles of rigid structures, allowing them the freedom to work on projects that set their passion ablaze.

By curating a network of diverse and highly skilled professionals, we can ensure that clients benefit from an individual or a team genuinely invested in the success of their projects.

Passion should not be sacrificed on the altar of routine, and at Unconventional, we are committed to reigniting the flame of creativity within the marketing services industry.

Join us in redefining the narrative, where passion is not just a fleeting emotion but a driving force behind every successful collaboration.